Western Piedmont Symphony (WPS), the professional orchestra of the western foothills of North Carolina, presents a nine-month season of concerts and events in 2023-2024. From classical Masterworks and dynamic Foothills Pops performances, multi-genre ensembles on the Crossroads series, and the new Discovery Concerts for kids and families, WPS reaches a vast cross-section of audiences and partners.


We invite you to join a group of respected businesses, retail establishments, local cultural partners, and regional service providers who advertise in our season program book. It is published twice a season to accompany our diverse series of concerts and events.


Our free playbill is not only an invaluable reference for Western Piedmont Symphony patrons, donors, and fans, it is an ideal vehicle for the delivery of your message. Imagine the impact your business can make when 10,000 people see your support for the arts. If you purchase the highest cost ad ($2000) and just 50% of our audience each season spent $5 at your business, your return on investment (ROI) would be 200%. Not only that, but it also sends a strong message to potential customers that you are invested in our community and the cultural well-being of its residents. Your support contributes to the overall quality of life in our community as well as attracting new jobs and employers to the region, providing a positive economic impact to your business and the community at-large.


By advertising in the WPS program book, you will not only gain exposure for your business but also provide vital financial support that enables us to produce thrilling concert experiences, inspiring music education programs, and meaningful community conversations. Western Piedmont Symphony serves as an economic driver and cultural leader in the Catawba Valley and western foothills of North Carolina. You can be part of the movement to make music accessible to anyone and everyone.


Our 2023-2024 program advertisement contract is enclosed. You can fill out and return via email to ma*******@wp********.org or mail to Western Piedmont Symphony, 243 3rd Ave. NE, Ste. 1-N, Hickory, NC 28601. Please note: this is just the contract; your advertisement artwork is not due until August 9, 2023.


Thank you for supporting your Western Piedmont Symphony: Music for You.


Kelly Swindell

Executive Director                              Marketing Coordinator


Please note: All programs, artists, venues, prices, and dates are subject to change.


Diagram of sizes for ads in Western Piedmont Symphony program books


  • Premier: Inside Front Cover (5.5” x 8.5” with full bleed): $1,600
  • Premier: Inside Back Cover (5.5” x 8.5” with full bleed): $1,600
  • Premier: Center Page Spread (5.5” x 8.5” with full bleed): $2,000
  • Premier: Back Cover (5.5” x 8.5” with full bleed): $1,750
  • Full Page (5.5” x 8.5” with full bleed): $1,300
  • Half Page (Vertical: 2.75” x 8.5” Horizontal: 5.5” x 4.25”): $750
  • Quarter Page (2.75” x 4.25”): $550
  • Business Card (2.75” x 2.125”): $200